Toyenne, 20, lives and breathes R&B and Hip hop music. This genre informs her choice of friends, hobbies, leisure time, fashion sense, life style and attitude. The minute she wakes up, she engages with music till the second she sleeps. She is a fashion trend setter in her peer group but heavily influenced by the urban swagger. She is in full time employment. Toyenne has a disposable income to spend on luxuries, being a heavy consumer of music, purchasing up to 5 albums a month. She is also a highly savvy of digital technology, a keen social networker who uses online services to enhance her social life. She regularly welcomes her friends round to her house for some music and drinks to warm up for the weekend. An open minded experience seeker, Toyenne loves the live music experience, opting to go for a number of concerts and clubbing.
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