MAIN TASK:Case Study of a Publishing House

The publishing house magazine I have researched is Condé Nast Publications it was founded with a particular vision to serve various niche markets, and it has done so with magazines committed to many age groups, lifestyles, and demands The Condé Nast name stands for its devotion to their audiences, and the cosmopolitan sophisticates who read Vanity Fair, House & Garden, Condé Nast's Traveller, or the New Yorker; the fashionistas who adore Vogue and Glamour; the young women devoted to Teen Vogue, Mademoiselle, Bride's, and Modern Bride; the gentlemen who buy GQ or Wired; or the sensualists who enjoy Bon Appétit and Gourmet. Beautiful, relevant, and sometimes cheeky, Condé Nast Publications has long set the standard for quality and attitude. Conde Nast Digital would target a different target audience with each magazine that it makes to reach a wide range of people and to sell a wider audience means more money for the company.



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